<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Digital marketing blog · Redefinem</title><link>https://redefinem.com/en/blog/</link><description>Practical digital marketing articles: strategy, SEO, Meta Ads, branding, content and analytics for brands in Puerto Rico and beyond.</description><language>en</language><item><title>Local SEO in Puerto Rico: how to show up on Google Maps when people search for you</title><link>https://redefinem.com/en/blog/local-seo-puerto-rico-google-business-profile</link><guid>https://redefinem.com/en/blog/local-seo-puerto-rico-google-business-profile</guid><description>A practical local SEO guide for Puerto Rico: optimize your Google Business Profile, earn reviews and win "near me" searches in your town.</description><pubDate>Wed, 14 Oct 2026 12:00:00 +0000</pubDate></item><item><title>How to structure your Meta Ads campaigns to sell without burning budget</title><link>https://redefinem.com/en/blog/meta-ads-campaign-structure</link><guid>https://redefinem.com/en/blog/meta-ads-campaign-structure</guid><description>The Meta Ads campaign structure that works today on Facebook and Instagram: fewer campaigns, broad audiences and creative as the star.</description><pubDate>Fri, 09 Oct 2026 12:00:00 +0000</pubDate></item><item><title>AI search: how to get ChatGPT, Gemini and Google to recommend your brand</title><link>https://redefinem.com/en/blog/ai-search-geo-get-recommended-by-chatgpt-gemini</link><guid>https://redefinem.com/en/blog/ai-search-geo-get-recommended-by-chatgpt-gemini</guid><description>What GEO (generative engine optimization) is and what you can do today so ChatGPT, Gemini and Google mention your brand.</description><pubDate>Fri, 02 Oct 2026 12:00:00 +0000</pubDate></item><item><title>The marketing metrics that actually matter: ROAS, CPA, LTV and MER explained</title><link>https://redefinem.com/en/blog/marketing-metrics-roas-cpa-ltv-mer</link><guid>https://redefinem.com/en/blog/marketing-metrics-roas-cpa-ltv-mer</guid><description>Stop staring at likes and reach. ROAS, CPA, LTV and MER explained with formulas, examples and a simple weekly dashboard for your business.</description><pubDate>Fri, 25 Sep 2026 12:00:00 +0000</pubDate></item><item><title>Creative that stops the scroll: the hook formula for the first 3 seconds</title><link>https://redefinem.com/en/blog/scroll-stopping-ad-creative-hooks</link><guid>https://redefinem.com/en/blog/scroll-stopping-ad-creative-hooks</guid><description>How to make ads and reels people actually watch: hook types, vertical format, scripts and how to test creative without a big budget.</description><pubDate>Fri, 18 Sep 2026 12:00:00 +0000</pubDate></item><item><title>The digital marketing funnel explained: from stranger to loyal customer</title><link>https://redefinem.com/en/blog/digital-marketing-funnel-explained</link><guid>https://redefinem.com/en/blog/digital-marketing-funnel-explained</guid><description>What message, content and campaign each digital marketing funnel stage needs, with examples and common mistakes for small businesses.</description><pubDate>Fri, 11 Sep 2026 12:00:00 +0000</pubDate></item><item><title>Small business branding: 7 elements of a memorable brand</title><link>https://redefinem.com/en/blog/small-business-branding-elements</link><guid>https://redefinem.com/en/blog/small-business-branding-elements</guid><description>Small business branding in Puerto Rico: the 7 elements that make a small business look professional, trustworthy and easy to remember.</description><pubDate>Fri, 04 Sep 2026 12:00:00 +0000</pubDate></item><item><title>Your website as a 24/7 salesperson: a 15‑point conversion checklist</title><link>https://redefinem.com/en/blog/website-conversion-checklist</link><guid>https://redefinem.com/en/blog/website-conversion-checklist</guid><description>A 15-point conversion rate optimization (CRO) checklist to turn more website visitors into customers, with priorities and common mistakes.</description><pubDate>Fri, 28 Aug 2026 12:00:00 +0000</pubDate></item><item><title>How much should you spend on digital ads? How to calculate and scale your budget</title><link>https://redefinem.com/en/blog/how-much-to-spend-on-digital-advertising</link><guid>https://redefinem.com/en/blog/how-much-to-spend-on-digital-advertising</guid><description>How much to spend on digital ads: a practical method to calculate your ad budget from your margin, your CPA and your sales goals.</description><pubDate>Fri, 21 Aug 2026 12:00:00 +0000</pubDate></item><item><title>Email and WhatsApp marketing: how to sell more to people who already bought</title><link>https://redefinem.com/en/blog/email-and-whatsapp-marketing-retention</link><guid>https://redefinem.com/en/blog/email-and-whatsapp-marketing-retention</guid><description>How to use email and WhatsApp marketing to boost repeat purchases: a permission-based list, key automations, frequency and what to measure.</description><pubDate>Fri, 14 Aug 2026 12:00:00 +0000</pubDate></item><item><title>Content SEO: how to write articles that rank on Google</title><link>https://redefinem.com/en/blog/content-seo-articles-that-rank</link><guid>https://redefinem.com/en/blog/content-seo-articles-that-rank</guid><description>Content SEO step by step: choose topics, research keywords, understand search intent and write useful articles Google wants to show.</description><pubDate>Fri, 07 Aug 2026 12:00:00 +0000</pubDate></item><item><title>Tracking without third‑party cookies: pixel, Conversions API and GA4 done right</title><link>https://redefinem.com/en/blog/tracking-pixel-conversions-api-ga4</link><guid>https://redefinem.com/en/blog/tracking-pixel-conversions-api-ga4</guid><description>How to set up the Meta pixel, Conversions API and GA4 to measure campaigns with reliable data, respect privacy and reconcile with real sales.</description><pubDate>Fri, 31 Jul 2026 12:00:00 +0000</pubDate></item></channel></rss>
